By ETF Desk
In July 2026, BMW unveiled the on‑road price of its Z4 sports car in Manipal, setting it at ₹1.12 crore. The pricing reflects the premium Euro‑sourced features and includes a full 10‑year basic warranty.
BMW’s launch aligns with its Indian strategy to emphasize high‑end models amid growing competition from domestic luxury car makers. Dealerships in Manipal have highlighted localized support and after‑sales services tailored to customers in Udupi District.
Positioned at the top of the market, the Z4 aims to attract affluent buyers and test‑track enthusiasts, potentially prompting rivals to adjust pricing and promotions in Karnataka. Source: Google News – Manipal.