By ETF Desk
Udupi’s nascent car market has a new entrant as Force Urbania is scheduled to launch its latest hatchback in the district this July, with an expected on‑road price of ₹32.65 lakh.
The mid‑size hatchback, which builds on urban mobility trends, boasts a 1.5‑litre turbo engine and a range of safety and infotainment features that appeal to the crowd of city commuters and weekend drivers. Car enthusiasts and potential buyers have already taken a keen interest in the model’s specifications and value proposition.
With this price point, Force Urbania aims to capture a segment of price‑sensitive consumers while offering premium features. Dealers are ramping up inventory in Udupi, and pre‑orders have reportedly begun in nearby towns. Source: Google News – Udupi.