Force Urbania SUV Exits Udupi Market with On‑Road Price of ₹32.65 Lakhs in July 2026

Force Automotive announced its new SUV's official launch in Udupi District, Karnataka, with a scheduled on‑road price of ₹32.65 lakh, effective from July 2026.

The announcement comes ahead of the company's broader expansion plan into the South Indian market, with Udupi identified as a key early launch site due to its growing middle‑to‑upper‑class consumer base.

Market analysts expect the pricing will position the Urbania SUV competitively against other luxury models, potentially boosting sales of high‑end vehicles in the region. Source: Google News – Udupi.