Hemmadi Chrysanthemum Nears GI Tag, Udupi Launches Conservation Drive

The distinctive crimson‑red Hemmadi chrysanthemum, cultivated in the Karnataka coast, is inches from receiving a Geographical Indication (GI) tag that will protect its name and bolster its market value.

To support this aspiration, the Udupi district administration has launched a conservation drive in partnership with local growers. The programme focuses on safeguarding the ancestral cultivation methods, ensuring seed purity, and preventing over‑harvesting, while also providing training and financial incentives to farmers.

With the GI tag and conservation measures, the region could see increased revenue for its horticultural community and enhanced brand recognition for Hemmadi chrysanthemum. Source: Google News – Udupi.