By ETF Desk
The 2026 Hyundai Defender is set to hit the roads of Udupi in July, with an on‑road price of ₹1.40 cr. The figure covers the ex‑showroom cost, registration, insurance, and applicable taxes, positioning the SUV as a luxury option in the local market.
Hyundai’s pricing strategy in Karnataka typically accounts for the state's higher GST and toll charges, which can add upwards of 10% to the base price. The Defender’s price tag in Udupi mirrors that trend, aiming to attract buyers seeking robust performance and premium comfort.
For Udupi residents, the rise in on‑road cost underscores the growing demand for off‑road capable vehicles. Source: Google News – Udupi.