Udupi Moves Hemmadi Chrysanthemum Closer to GI Tag with New Conservation Initiative

The Udupi district authorities have announced a new initiative to secure a Geographical Indication (GI) tag for the Hemmadi Chrysanthemum, a floral variety renowned for its vibrant colors and rich heritage in the region.

The hemmed chrysanthemum, cultivated primarily in the Hemmadi village, has long been a staple of local commerce and culture, supporting a network of small‑scale farmers and contributing significantly to the district’s agri‑tourism appeal.

To safeguard the flower’s unique genetic traits and promote sustainable cultivation, a comprehensive conservation drive has been launched, involving community outreach, seed‑banking, and collaboration with agricultural research institutes. This effort is expected to strengthen farmers’ incomes, protect biodiversity, and secure the Hemmadi Chrysanthemum’s distinct identity for future generations. Source: Google News – Udupi.