By ETF Desk
The on‑road price of the Mahindra Defender has surged to ₹1.40 crore in Udupi as of July 2026, according to local listings on ZigWheels.
Debuted earlier this year, the Defender has been sought after by buyers in Karnataka for its robust build and off‑road capabilities. The Udupi dealership’s price reflects rising demand in coastal districts where rugged terrain and tourism demands boost procurement.
This steep price hike could signal a shift in the premium SUV market in Udupi, prompting competitors to adjust their pricing strategies. Source: Google News – Udupi.